Trying to make a sales or recruiting a new distributor involved a lot of hard work too. Distributors would have to do a lot of direct selling, door to door marketing and try to persuade the potential distributor to join the MLM program. That was the case when Amway started out back in the 70's. In fact, some of the direct selling practices are still being in use.
With the introduction of the internet MLM programs found it much easier to overcome the obstacles of direct selling. It became much easier to cross international borders. All these companies needed was a presence on the internet. Since venturing into internet marketing, a lot of distributors have found that they do not need to make direct sales. All they have to do is promote the product and the sales would be done through the internet.
Nowadays, to build a network marketing program is much easier. All that a company needs to launch a massive internet marketing campaign is to recruit some of the internets top network marketing specialists. These are people who are hugely successful in network marketing and have made millions from promoting other peoples product. Over the years, they have built huge networks consisiting of millions of people. Companies have found that this is the easiest and quickest way to promote a product on the internet.
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